Website Analysis | Must Use Analytics To Succeed

Website analysis: Best practices, measuring content effectiveness, actionable insights, free tools

Video by www.businesswebpresence.guru

Website analysis: Introduction

Web analytics is the collection, reporting, and analysis of website data. The focus is on identifying measures based on your organizational and user goals.

Then using the website data to determine the success or failure of those goals and to drive strategy and improve the user’s experience.

Website analysis: Measuring content

In order to develop effective web analysis you should start with creating objectives and calls-to-action for your website.

These should then translate in to site visitor goals and also key performance measures.

You will now be able to determine how successful your web presence is.

Website analysis: Insights you can act upon

Gaining insights and measuring your performance indicators may require multiple tools.

Using more than one web analytics tool can be daunting.

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However, if you focus only on your key performance measures it will be easier to weed out the hundreds of data points that will be presented to you.

The key to gaining actionable insights is maintaining a tight focus.

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Website analysis: Best practices

Data driven environment

Use data for decision making rather than hunches. Check your key performance measures and work out what you can do to improve them.

Are there in-depth content pages not getting sufficient traffic? Find out why through user path analysis or engagement analysis of top sources for that page.

Perhaps you may need to change its position in your site structure. Or re-format it. Or add pictures and video to it. Or may be even market it better on Social Media.

A simple solution of better Title and Description may be enough.

Traffic reports skim the surface

Reports about visits, page views, top sources, or top pages only skims the surface.

Manuraj | Team SEO

Large numbers can be misleading. Just because there is more traffic or time spent on a given page doesn’t necessarily mean that there is proportional conversion.

1 million visits may not automatically help you reach your key performance targets.

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Data with insights

Without analysis or conclusions data is incomprehensible.

Well formulated insights will help your stakeholders make decisions that can be acted upon.

Web presence areas of success will help you build confidence in past decisions.

Look at data trends

Your site will get affected based on events in the real world. As well as algorithm changes of the Search Engines.

Edgie | Team SEO

Also your competitors will not be standing still.

Your visitor’s needs will also change and your site will need to keep up.

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Website analysis: Free analytics tools

Analytics tools focus on site wide information. Which essentially means that you have to give these tools site wide access and all your information.

9 of the free tools available are listed below:

1. Google Analytics

Powerful full featured analytics tool. Even allows you to track your ROI by keyword for each AdWords ad position. Google Ad Words also has internal split testing and conversion tracking software & offers data integration with Google Ad Sense that you can’t get with any other web analytics tool

2. Google Website Optimizer

Allows you to do A/B split test landing pages and track how well Google AdWords traffic converts

3. Piwik

Realtime open source web analytics program

4. Open Web Analytics

Similar to Piwik, but more lightweight. Also comes with the ability to record the browser screen on user’s sessions

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5. Site Meter

Starts off as free, but charges for advanced features

6. Stat Counter

Starts off as free, but charges for advanced features and bandwidth usage

7. Webalizer

Default log analyzer on many servers

8. Analog

Default log analyzer on many servers

9. Awstats

Another popular default log analyzer on many servers

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